Digital Marketing Coordinator
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Digital Marketing Manager
About Wine World
Wine World is seeking an experienced and highly organized digital marketing professional who possesses a deep understanding of social media dynamics and its strategic utilization. In this role, you will be responsible for the development and implementation of comprehensive digital marketing strategies across multiple channels, including email marketing, social media platforms, and website merchandising. We are seeking an individual with a proven track record in the field, someone who can harness the power of social media to drive engagement, expand our online presence, and maximize business growth. If you are a seasoned digital marketer who thrives in a fast-paced environment and is eager to make a significant impact, we encourage you to apply.
Responsibilities
- Oversee and maintain a comprehensive content calendar for all digital marketing platforms including social media and email marketing.
- Develop and execute an innovative social media strategy for Wine World's platforms to increase brand visibility and engagement.
- Create compelling and relevant content on a regular basis to enhance engagement and attract new followers.
- Design and implement promotional activities on social media channels to expand the follower base and raise brand awareness.
- Utilize targeted paid advertising campaigns to drive awareness and boost sales.
- Build and nurture influencer relationships, handling recruitment, content development, and contract management.
- Continually evaluate social media engagement through analytics and adapt the strategy accordingly.
- Responsively address and resolve inquiries received through social media channels.
- Develop and manage effective email marketing campaigns to maximize audience engagement and campaign performance.
- Optimize email campaign calendar to deliver targeted and impactful messages to our audience.
- Coordinate merchandising schedule for the website and provide timely image assets to the Website Administrator.
- Ensure a positive brand reputation by managing Wine World's online presence on third-party sites, including Google Maps.
- Provide monthly reports on email marketing campaigns, social media platforms, and advertising spend.
Requirements
- Minimum of five years of experience in social media management.
- Exceptional understanding and proficiency in utilizing various social media platforms, such as Facebook, YouTube, Twitter, Instagram, LinkedIn, etc..
- Ability to generate original, high-quality content that resonates with the target audience.
- Proficient in monitoring and data analytics tools to measure and analyze campaign performance.
- Strategic thinker with the ability to brainstorm, plan, and execute effective digital marketing strategies.
- Exceptional organizational skills and attention to detail, with the ability to handle multiple projects under tight deadlines.
- Proficiency with Adobe Suite and Canva preferred.
- Familiarity with wines and spirits is a plus.
Rewards
- An exciting marketing career in a dynamic industry
- Training and development opportunities
- A competitive compensation package based on skills and experience
- Benefits include Pension, Group Medical and Life Insurance
Applications Details
Applicants should submit a detailed resume and cover letter to careers@www.wineworldinc.com.
We appreciate the interest of all applicants, however only suitable candidates will be contacted.